Strategic analysis is an indispensable stage in strategy management process, that serves to substantiate the strategy and provides support for proactive business management.
Consultex offers customer support in strategic analysis, which includes the following activities:
- Market analysis
- Analysis of the industry and the competitive environment
- Segmentation and consumer analysis
- Analysis of the company's market position in relation to competition
- Strategic analysis of company assets and resources
- Determining the advantages and disadvantages of the company, the opportunities and external threats.
- Analysis of the strategic gap between the current situation and the strategic goal of the organization.
The outcome of the strategic analysis is reflected in assessments, forecasts, estimates, conclusions, which, in addition to a good understanding of the firm’s position on the market and the consumers’ requirements, are meant to form to top managers:
- Forecasting - the ability to understand trends that present threats or opportunities for the firm;
- Vision - the ability to conceptualize an ideal future state, based on forecasting and to identify the stages of a process of achieving the strategic goal;
- System approach - the ability to perceive, synthesize and integrate elements that function as a whole to achieve strategic goals.