Sales growth in a developing market may seem easier to achieve compared to operating in a stagnant or declining market. A mistake in a shrinking market can destroy a business, while the same mistake in a growing market may only result in a temporary profit reduction. However, a growing market brings not only advantages but also risks, disadvantages, and threats.
Many assume that increasing sales autom....
"Life is like riding a bicycle. To keep your balance, you must keep moving." This famous quote by Albert Einstein is especially relevant when considering the growth of a business in a stagnant or declining market.
In a growing market, companies can increase sales with little effort, thanks to the natural rise in demand. But in a shrinking or stagnant market, growth depends on capturing market share from competitors. Naturally, competition intensifies, and maintaining a steady sales vo....
Every entrepreneur seeks ways to grow their business and increase revenue. Often, however, the market they operate in does not allow for sustainable growth, leading to the consideration of business diversification.
Such situations frequently arise in small countries, where low purchasing power and limited sector sizes offer few growth opportunities for local companies. Therefore, every entrepreneur should fully understand diversification to advance their business or protect it from ex....
In today's business environment, terms like "strategy" or "strategic" are frequently used, yet many people misunderstand their true meaning. Often, the term "strategic" is used to add importance to statements or events that do not align with the real concept of strategy. Here are common examples of misused strategy:
