The product is a set of benefits that meets the needs and requirements of the target segments of consumers. The consumer does not purchase a product that does not have properties important to him/her or does not coincide with the expected benefits.
The set of product properties that are important to the consumer is also called "value". The value may be emotional and/or rational.
Customer-driven business models are based on products that offer value to target customer segments and are not oriented towards creating an unnecessary variety of products.
Consultex provides support to its clients both in developing offers of value-added products and in managing existing products portfolio. The service we provide to our clients in this area typically includes support in the following:
- Conduct marketing researches;
- Develop new products;
- Planning the launch of a new product on the market;
- Decisions on products packaging & labeling;
- Attribution of trademarks;
- Decisions on changing/improving the organoleptic indices of products;
- Positioning & repositioning of products;
- Decisions to withdraw products from the market;
- Ensuring the competitiveness of the products assortment;
- Analysis and optimization of the product range.