The Fast-Moving Consumer Goods (FMCG) industry is defined by intense competition, where success relies on a well-structured sales strategy, an efficient distribution system, and coordinated team efforts. CONSULTEX provides specialized support to optimize sales operations, expand market coverage, and strengthen relationships with distributors and retail partners.
Many FMCG companies face challenges in organizing and enhancing their sales performance, which leads to revenue losses and missed growth opportunities. Common issues include:
- Inefficient market coverage — unclear geographic strategy and poor distribution network.
- Lack of an optimized sales process — sales teams operate without clear goals or direction.
- Weak management of relationships with retailers and distributors, reducing product visibility and availability.
- Poor performance tracking and team performance management.
- Ineffective promotional and trade marketing activities, resulting in low campaign impact.
- Difficulty optimizing product portfolios and defining appropriate pricing and discount policies.
How CONSULTEX Helps You Build a High-Performing FMCG Sales System
- Optimizing your sales and distribution strategy
• Identifies inefficiencies in your current model through structured analysis.
• Adapts market coverage strategies to ensure strong presence in retail and HoReCa channels.
• Improves both direct and indirect sales processes for better distribution outcomes. - Boosting sales team performance
• Evaluates team structure to eliminate bottlenecks and role overlap.
• Establishes clear KPIs to accurately track individual and team performance.
• Designs tailored training programs to strengthen core sales skills. - Strengthening distributor and retail partnerships
• Defines effective collaboration methods with key trade partners.
• Optimizes pricing and discount strategies to drive volume and profitability.
• Develops negotiation tactics and relationship strategies for better shelf positioning and long-term cooperation. - Enhancing trade marketing effectiveness
• Reviews the ROI of current promotional campaigns.
• Develops merchandising and shelf placement strategies to improve visibility and sell-through.
• Sets up systems to monitor and analyze campaign performance for ongoing optimization. - Implementing smart sales control systems
• Provides analytical and reporting tools to improve sales oversight.
• Defines structured evaluation processes and drives continuous improvement in commercial execution.
Why choose CONSULTEX?
- Extensive experience in the FMCG industry – we’ve worked with numerous companies and understand the industry’s unique dynamics.
- Deep expertise in sales and distribution optimization – we deliver tailored, results-oriented solutions.
- Proven methodology for structuring sales teams – we design efficient organizational models and motivational frameworks.
- Practical, actionable solutions – more than just recommendations, we support hands-on implementation.
Get in touch todayand let CONSULTEX help you build a scalable, high-performing FMCG sales system!