Internet marketing meets a set of effective methodologies and tools used to promote products and services over the Internet. Internet marketing can also be called "Online marketing" or "Web marketing".
With the development of the internet, online promotion is increasingly used in companies’ communication activities. Synergistically combined with traditional marketing methods and tools, online marketing can have maximum impact on sales growth at minimal costs.
The main advantages of online marketing are:
- Better targeting of consumer segments;
- Low costs;
- Better and free analysis of the effectiveness of promotions;
- Multiple promotion options that can be used in almost any industry.
Some managers or business owners are failing to promote products and / or services efficiently because they do not use online marketing correctly or not at all. This often results in high costs and bad performance.
Consultex's on-line marketing consultancy usually includes the following steps:
- Analysis of client’s website and provide recommendations to increase site conversion;
- Analysis of competitors' online promotion actions;
- Selection of the most effective techniques and online marketing tools relying on existing resources and market conjuncture;
- Synergistic aggregation of on-line marketing actions with traditional marketing methods and their integration into the marketing plan;
- Analyzing the effectiveness of on-line marketing actions.