A marketing audit is a structured review of your company’s marketing strategies, actions, and results. It helps uncover what’s working, what’s not, and where improvements can be made to increase efficiency and return on investment (ROI). A well-run audit provides valuable insight into how effectively your marketing supports business growth — and how to make it better.
What Problems Do Companies Usually Face in Marketing?
- No clear strategy – marketing is done ad hoc, without a plan or direction, wasting time and money.
- Inconsistent or unclear messaging – your brand fails to connect with customers or reflect their real needs.
- Targeting the wrong audience – efforts focus on the wrong segments, leading to poor results.
- Using the wrong channels – some platforms don’t deliver, while others are underutilized.
- No way to measure success – without clear KPIs, it’s hard to tell what’s working.
CONSULTEX offers a complete marketing audit to help you fix problems and get your marketing back on track.
How Your Business Benefits from a Marketing Audit
- Pinpoint weaknesses and inefficiencies
We analyze your current strategy, market positioning, budget use, and campaign performance. - Review your full marketing mix (Product, Price, Place, Promotion)
We evaluate how you present your offer, your pricing, your sales channels, and your promotional efforts. - Assess the effectiveness of your marketing channels
We look at how well each channel performs (online and offline) and where resources need to be reallocated. - Compare goals vs. outcomes
We measure actual marketing results against your objectives to see if you’re on target. - Analyze your competitive position
We review how you stack up against competitors and identify gaps you can turn into opportunities. - Evaluate marketing ROI
We help you understand if your marketing spend is delivering real value. - Assess marketing team structure
We look at how your marketing function is organized and whether it supports your growth goals. - Find improvement opportunities
Even if nothing is broken, we identify ways to do things better. - Enable better decisions
We provide a clear, actionable report with insights and recommendations to improve results.
Why Choose CONSULTEX?
- Over 23 years of marketing and business consulting experience
- Expertise across all areas of marketing – strategy, branding, communication, and digital
- Proven and practical audit methodology – focused on results, not theory
- Clear and actionable reporting – insights you can implement right away
Ready to get more from your marketing? Let CONSULTEX help you discover what’s holding you back – and how to fix it.