A corporate strategy defines how a business group, holding, or diversified company manages and grows its portfolio of business units. It sets out the overall vision, growth directions, resource allocation between business units, and the mechanisms for creating added value through synergy.
Unlike business-level strategy, which focuses on a single business line, corporate strategy addresses the group as a whole and optimizes interaction across business units to secure long-term competitive advantage — both at group level and within each unit individually.
Common strategic challenges for diversified companies
- Lack of a unified vision – Without a clear direction, business units operate independently, reducing overall efficiency and missing synergy opportunities.
- Difficulties in resource allocation – Capital, talent, and technology must be channeled toward areas with the highest development potential and ROI.
- Governance and control issues – As the group grows, maintaining balance between autonomy and coordination becomes more complex.
- Exposure to market risks – Operating across different industries and regions requires a flexible, adaptive strategic approach.
- Unclear expansion or exit decisions – Without portfolio analysis, companies risk holding onto unprofitable businesses or missing out on high-growth sectors.
CONSULTEX provides tailored strategic solutions that help business groups overcome these challenges and build a balanced, sustainable, and effective corporate strategy.
Benefits of a corporate strategy developed with CONSULTEX
- Optimized resource allocation. Channel capital, human resources, and technology into the most promising business units to increase profitability and eliminate waste.
- Risk reduction through diversification. A well-managed portfolio across industries and markets reduces dependence on a single revenue stream and increases crisis resilience.
- Synergy development across business units. Shared use of infrastructure, technologies, logistics, or sales channels lowers costs and boosts operational efficiency.
- Clear market entry and exit strategy. Data-driven portfolio analysis supports informed decisions on acquisitions, divestitures, and investment realignment aligned with market trends and long-term goals.
- Improved corporate governance. A structured governance model with clear management roles, reporting lines, and performance metrics ensures group-level transparency and accountability.
- Flexible investment approach. The ability to reallocate capital across business units based on market conditions and strategic priorities.
- Enhanced competitive positioning. An integrated portfolio vision supports the development of group-wide brand positioning and improves market perception.
- Optimized organizational structure. Define roles, degrees of autonomy, and responsibilities between units to strike the right balance between decentralization and corporate control.
Why choose CONSULTEX?
- Extensive practical experience – Over 23 years in strategic management, marketing, and business development, including work with multi-industry and diversified companies. T
- ailored approach – We design solutions that fit your group’s structure, objectives, and industry specifics.
- Proven strategic methodologies – We apply established tools like the BCG Matrix, GE-McKinsey, ADL Matrix, and other portfolio management models.
- Transparency and objectivity – All our recommendations are based on solid data, market analysis, and best practices.
- Actionable outcomes – Our focus is on practical steps that lead to real business growth and long-term value creation.
Contact CONSULTEX today to schedule a consultation and discover how we can help transform your goals into a successful corporate strategy.