Marketing strategy formulation is a complex activity and requires a very good knowledge of the company's external and internal environment. The marketing strategy is built on a long-term basis and is a part of the organization's strategy. In order to formulate the marketing strategy, it is necessary to answer the following questions:
- Which markets and/or segments will the company operate on?
- What is the target segment of consumers?
- By what methods, products or services will the target consumers’ needs be satisfied better than the competition?
- How will the company or company’s products differentiate?
- How will the company be positioned?
- What are the company's development options?
- In which areas the company needs innovation to gain competitive advantages?
- What is the brand strategy?
- What are the goals of the company's marketing strategy?
Consultex will develop the marketing strategy based on the current situation, the options offered by the external environment and in strict accordance with the available resources of the client.