The marketing mix, known as the 4 "p", is a set of tactical tools that the company uses to achieve the goals of marketing strategy. The elements of the marketing mix are: product, price, placement, promotion.
As a result of the marketing mix development project, the client receives policies and recommendations on each element of the marketing mix that will enable him to act on the market in a complex and coherent manner, allowing different marketing tools and efforts to complement each other and have a maximum impact on the market. All marketing mix tools are aggregated in the marketing plan, the implementation of which is the operational marketing activity.
In the development of the marketing mix Consultex starts from the premise that there is no firm with unlimited resources. That is why the preliminary evaluation of the company's resources is an indispensable part of the successful implementation of the marketing plan.