Marketing planning is a logical succession of marketing activities aimed at achieving strategic goals and putting into practice the marketing mix (product, price, sales, promotion).
An integrated and consistent marketing plan allows each activity and marketing techniques to complement each other, thereby creating synergy and business growth.
The marketing plan is usually developed over a period of 1 year, with the possibility of quarterly / half-yearly reviews, which largely depend on:
- The market segments in which the company operates,
- Unpredictable fluctuations and demand structure,
- The degree of risk of commercial operations,
- Competitors actions.
Consultex provides support in developing marketing plans that aim to reach strategic and business development goals.