A business unit is a firm or an organizational entity with its own mission that operates only in a single industry and/or market. The strategy of a business unit is often called a "competitive strategy", which aims to develop and maintain competitive advantages.
Consultex provides advisory services in formulating a competitive strategy, which typically includes the following activities:
- Establishment of mission, vision and strategic purpose;
- Positioning the business against competition;
- Generating strategic options and analyzing them;
- Developing competitive advantages;
- Determining of strategic directions;
- Setting strategic goals.