Any well-grounded analysis of the external environment should also include a survey of the industry the company is part of.
An industry includes several markets, whose products have similar characteristics, so competition often aims the same customers.
Industry has a major influence on the performance of its component companies and firms. Any investor or businessman must understand what is behind the profitability of an industry and what factors shape it.
Consultex conducts industry analysis that usually includes the following investigations:
- Economic indicators in the industry;
- The value creation chain analysis and value distribution methods in the industry;
- The industry analysis according to the 5 forces model (Porter model);
- Success factors identification;
- What are the driving forces in the industry and their impact on the industry;
- The companies’ market power and their market share;
- Overall attractiveness of the industry.