"Life is like riding a bicycle. To keep your balance, you must keep moving." This famous quote by Albert Einstein is especially relevant when considering the growth of a business in a stagnant or declining market.
In a growing market, companies can increase sales with little effort, thanks to the natural rise in demand. But in a shrinking or stagnant market, growth depends on capturing market share from competitors. Naturally, competition intensifies, and maintaining a steady sales vo....
Every entrepreneur seeks ways to grow their business and increase revenue. Often, however, the market they operate in does not allow for sustainable growth, leading to the consideration of business diversification.
Such situations frequently arise in small countries, where low purchasing power and limited sector sizes offer few growth opportunities for local companies. Therefore, every entrepreneur should fully understand diversification to advance their business or protect it from ex....
In today's business environment, terms like "strategy" or "strategic" are frequently used, yet many people misunderstand their true meaning. Often, the term "strategic" is used to add importance to statements or events that do not align with the real concept of strategy. Here are common examples of misused strategy:
Creating a commercial offer requires a strategic approach. A well-structured commercial offer can significantly impact your sales conversions, especially in B2B sales. This guide will walk you through the key principles for drafting an offer that grabs attention and increases your conversion rate.
In B2C sales, especially in the FMCG sector, marketing focuses on attracting consumers to retail ....
Most professions require a specific way of thinking that cannot be clearly defined and stems from the essence of each profession. We often hear terms like "engineering thinking," "mathematical thinking," or "medical thinking." It is unlikely that a specialist with a well-developed medical mindset will also excel in economic thinking. Sometimes we hear the expression, "a specialist by the grace of God." Does this mean that the talent of such a specialist also involves a special way of thinking....
Business consulting companies offer a variety of services to businesses of all sizes. These services vary greatly based on the company's specialization, size, and market focus. The diversity of clients, industries, and expertise drives the development of various consulting models, and as a result, there are numerous types of consulting firms available.
In recent years, mergers, acquisitions, and the rapid growth of consulting firms in Western markets have blurred the lines between man....
Marketing, seemingly simple, is actually a complex concept. While many associate it strictly with promotion, marketing encompasses much more. In the following, we will explore the most important aspects of this field.
Over time, numerous definitions of marketing have emerged without reaching a consensus, due to its vast nature. Some of the most relevant are:
"Marketing is the activity, institutions, and processes for creating, comm....
Distribution channels are the pathways through which products move from manufacturers to consumers. They are essential for any business looking to increase sales, expand market reach, and improve customer accessibility. Efficient management and understanding of distribution channels can be a key factor in a company’s success or failure.
Functions of Distribution Channels
Distribution channels serve to ensure that products are available to consumers at th....
