Marketing auditing has an essential contribution to the future success of the business and reveals the elements and factors that influence positively or negatively the marketing activities in the organization.
The ultimate goal of the marketing audit is to remove the negative elements of marketing activity and to target resources to areas that would increase the turnover and/or profitability of the organization.
Consultex offers advisory services in auditing marketing activity, which usually includes the following:
- Analyzing the organization's orientation towards the market and customers.
- Analysis of the current marketing strategy: the relevance of the strategy to the external situation and the company’s resources, the acceptability and clarity of the marketing strategy objectives, the company’s orientation towards the implementation of the marketing strategy, the obstacles that impede or delay the realization of the marketing strategy, etc.
- Marketing systems analysis: marketing information system, marketing planning, budgeting, customer relationship management, relationship with agencies, product management, marketing control, etc.
- Evaluation of the formal structure of the marketing division: a) Matching the structure of the marketing division to the stage of enterprise development, marketing objectives and resources of the organization. b) Functional efficiency c) Communication with other divisions of the organization.
- Analysis of marketing functions - allows you to study in details the combination of various marketing activities such as: value offer, pricing, sales activity, PR, advertising & promotion, etc.
- Analysis of marketing effectiveness & efficiency.