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Creating a commercial offer requires a strategic approach. A well-structured commercial offer can significantly impact your sales conversions, especially in B2B sales. This guide will walk you through the key principles for drafting an offer that grabs attention and increases your conversion rate.

WHY COMMERCIAL OFFERS ARE CRITICAL FOR B2B SALES

In B2C sales, especially in the FMCG sector, marketing focuses on attracting consumers to retail ....

Distribution channels are the pathways through which products move from manufacturers to consumers. They are essential for any business looking to increase sales, expand market reach, and improve customer accessibility. Efficient management and understanding of distribution channels can be a key factor in a company’s success or failure.

Functions of Distribution Channels

Distribution channels serve to ensure that products are available to consumers at th....